Business is just a Resource Allocation Game
If we strip away the fancy titles and office perks, a business is fundamentally just a collection of resource-allocation decisions. You have a finite amount of time, talent, and capital. Your job as a leader is to point those resources at the things that generate the most growth.
When 30% of your cloud bill is "leaking" into idle cloud resources, you are effectively choosing to fund your cloud provider's R&D instead of your own. By becoming more efficient, you aren't just "cutting costs"; you are reallocating your resources to the front lines where they can actually move the needle. Efficiency is the ultimate growth lever.
The Innovation Fund Snowball Effect
30% of your total cloud bill is likely waste. Imagine your cloud bill is $100,000/month—you could fund a new project at $30,000/month. Isn't that cool?
That could fund projects that are key to the business, such as:
- Modernising applications
- Improving operational efficiency
- Reducing churn
- Attracting new customers
- Or simply outspending your competitors in advertising.
When we talk about FinOps and cloud efficiency, people often think it's about "pinching pennies." It's not. It's about triggering a snowball effect that transforms your department from a cost centre into a revenue generator.
Here is how that snowball looks once you start pushing:
- Phase 1: Immediate Liquidity. You trim the fat. You right-size the oversized instances and kill the unused resources. Suddenly, you have "found money" in the current quarter.
- Phase 2: The Reinvestment. You don't hand that 30% back to Finance and let it disappear into a black hole. You reinvest it. You fund that PoC (Proof of Concept) that's been sitting on the backlog.
- Phase 3: Revenue Generation. That PoC goes to production. It attracts new customers or reduces churn. Now, you aren't just "saving" money; you are making money.
- Phase 4: Operational Velocity. Because you have more revenue and a cleaner infrastructure, your team isn't bogged down by "cloud debt." You move faster, deploy more often, and the cycle repeats.
Wrapping it up
You can choose to keep paying the "Waste Tax" to your cloud provider, or you can choose to claim that money back and build something that actually brings value to your customers. The 30% is sitting there, waiting.
This is the new mission for Koritsu.ai—to keep cloud environments lean and efficient so companies are spending efficiently in the cloud.
